Is it OK to buy pounamu for yourself?

A very common question that we get asked at Moko is whether it’s OK to buy pounamu for yourself.


In short, we believe the answer to be yes. 

 

But to understand why we believe this, what superstitions exist around pounamu, and where the common perception is that it’s bad luck to buy pounamu for yourself, let’s take a moment at the history of Aotearoa’s most precious stone. 

 

Pounamu or Greenstone is an umbrella term to describe different types of stone found in Aotearoa, one of which is nephrite (also known as jade). Different varieties of jade are found in other parts of the world and have other associations with blessings specific to other cultures, too.


But since Moko is here in Aotearoa and because we have a long relationship with the discovery and use of pounamu, this article is specifically about the relationship that all types of pounamu have to Māori culture and to Aotearoa New Zealand.

 

Pounamu - given its worth as an effective tool, and used in ceremonial situations, has long been highly regarded as taonga (treasure) - usually worn as jewellery after carved pieces had lost their efficacy as tools. Heirloom items increase in mana (prestige) as they are passed down through generations and the most valuable pieces are those that carry these rich histories within iwi.

 

So, historically speaking, pounamu wasn’t carved to be worn as jewellery in the first instance. It was a mark of gratitude and a sign of manaakitanga (hospitality) between iwi and within whānau across Aotearoa. Modern day people’s attraction to this beautiful stone has meant it’s become a way of expressing connection to the land, and to its people.

 

We believe that choosing a piece of pounamu for yourself can be just as special as being gifted one. Buying a piece of pounamu for yourself is about honouring the culture and traditions associated with this special stone, not breaking any rules.

 

 

Now the fun part begins - what colours do you resonate with? What textures catch your eye? What shapes do you have a special connection with? What we’re saying is: choose something that means something to you, because then your piece of pounamu is destined to become as special as you determine it to be. 

 

Moko Pounamu Knowledge Library

May 5, 2026
Anyone who purchases a product from Moko Pounamu and spends $100 or more online or in-store before May 11 goes into the draw to win a beautiful set of a silver and pounamu pendant and stud earrings.
By Louise Wedlake May 3, 2026
According to tradition, pounamu was born from Papatūānuku. Her tears of sorrow and joy flowed into the rivers of Te Waipounamu (the South Island) after her separation from Ranginui (the Sky Father). These tears crystalised into pounamu, imbuing the stone with her mauri (life force) and mana (spiritual power).