Crusade With Heart Kōuma

The Crusaders core value, For Each Other , speaks to being part of something bigger than ourselves. It’s about showing up for our teammates on the field, for the fans in the stands, and most importantly, for our community beyond the stadium.

To Crusade with Heart is to act not only with courage, but with compassion and understanding. It’s about leading with conviction, while grounding that leadership in kindness and generosity. It is the commitment to do good for others — to give what we can, where it matters most.

Driven by a desire to take a more purposeful approach to community impact, and a vision to become one of the most impactful sports organisations in the world, the Crusade with Heart Foundation was established.

The Foundation exists to build belonging and connection beyond the rugby field, creating meaningful impact for those in our communities who need it most.

Since its inception in 2022, through initiatives such as The Long Run , the Hall of Fame Charity Lunch , and themed rounds like Connection Round , the Foundation has raised over $1,000,000 for youth-focused charities across Aotearoa.

Proceeds from the sale of this Kouma will go directly to supporting this work.